The Story Behind Graphic Sales

(Full Interview with the Authors)

We sat down for a long-form conversation about Graphic Sales — why we wrote it, what most sales teams get wrong about prospecting, and how to actually build a system that works.

This isn’t a highlight reel. It’s the full discussion.

We cover:

• How the comics both entertain and teach essential sales lessons

• Why most prospecting fails before execution even starts

• The difference between a playbook and a pile of tactics

• How to define ICP and messaging that actually converts

• What else comes with the book including templates, AI prompts and builders and online training

If you’re building or fixing a prospecting motion, this will give you a clearer way to think about it.